G4S

G4S is the world's leading international security solutions group specialising in outsourced business processes where security and safety risks are considered a strategic threat.

Following the merger of Securicor and Group 4 in 2005, Stylus was awarded the global re-branding project after a five way European pitch. It was vital that we understood the message behind the G4S brand so much time was spent researching and discussing how the newly merged company wished to be presented and represented to its varied target audiences and differing security sectors. Additionally, it was important to build on the heritage of the two individual companies and create a new brand that had synergy with what had gone before.