Cort are a international manufacturer of guitars and basses with distribution throughout the world. Our client HC Distribution won the rights to distribute the Cort brand throughout the UK and Ireland. Hitting the ground running, with shipments on the high seas, they needed a marketing plan and support material and needed it fast!
The challenge that we faced was to establish the Cort brand before the shipment arrived at the warehouse! With a limited budget, we had to plan this campaign to get the maximum ROI (Return on investment). We had to motivate the dealers to purchase stock, and the public to try a Cort!
We put all hands to the pumps and designed a range of trade and retail advertisements, brochures an exhibition stand and organised a PR campaign. Produced to the tightest of deadlines to get into the trade and retail press with both full page advertisements and editorial, the brand was launched with a bang! The stand at the London Guitar Show was heaving!
Due to the massive exposure, the trade and end users took to the brand and from this initial launch, Cort has grown to be a well established brand in UK and Ireland.
Ian Collins, Director of HC Distribution says: Without the initial Stylus marketing 'hit' this brand would not have taken off as it has. We are currently working with the team at Stylus to promote new products as they arrive from the factory. Thanks to to Mario for putting up with us!
