MINI Park Lane, located in Mayfair, is the biggest MINI dealership in the world with the largest choice of cherished MINI’s in the UK. Just up the road is the BMW dealership who maintain the highest possible dealership standards at all times.
Stylus was initially briefed to produce direct marketing campaigns to launch new cars for both the MINI and BMW brand. We also were commissioned to create the stunning lightbox backdrop to the MINI showroom that spans over two floors. Montaged from over 5 specially commissioned photographs, this night scene of London enhances the impact of the MINI showroom.
We were then asked to help in the launch of the new convertible MINI which along with the opening of the new MINI showroom was a party night to remember with breakdancers, food and music!
Direct Mail
POS Signage
Exhibition
