Point of Sale was always considered a poor relation to all the other marketing disciplines.
Now, however, successful point of purchase (POP) communications are integrated fully into all communications plans, with much time spent on taking control and delivering a retail experience, understanding the customer journey in-store and developing the right retail experience that evokes the right emotions.
We look at understanding the current touchpoints and the future necessary ones to ensure all our POP communications improve your chance of success on both a promotional and equity level.
